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A fast-growing company: Access Group acquires Wireless Social

Published on
16/2/2024
Amended on
28/3/2024
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Present in Vintage Altaroc Odyssey 2022, Access Hospitality, a division of the Access Group, provides IT solutions to 10,000 hotel sites. Following the acquisition of Wireless Social, Access Hospitality is strengthening its hotel management offering. This integration will enable in-depth analysis of customer data to personalize offers. A major step forward.
By
Damien Hélène
Damien Hélène
This article has been automatically translated. Please excuse any inaccuracies or translation errors.

Present in Vintage Altaroc Odyssey 2022, the Access Group is one of the largest suppliers of business management software in the UK, Ireland, the USA and the Asia-Pacific region.

Access Hospitality is a division of the Access Group. It provides IT solutions to 10,000 hospitality sites in the UK and Ireland, and has just completed the acquisition of Wireless Social, one of the UK's leading Wi-Fi providers.

This acquisition further expands Access Hospitality's comprehensive technology portfolio, which offers IT solutions for all aspects of the hospitality industry, from guest reservations to electronic point-of-sale, facilities management and hotel management systems (PMS).

The integration of Wireless Social's technology with Access Hospitality's solutions will provide hospitality professionals with an in-depth understanding of customer demographics, such as order tracking, time spent in the establishment and frequency of visits. It will also enhance operators' ability to target and personalize loyalty offers by interacting with customers in real time.

Wireless Social has worked with over 600 multi-site operators, and last year recorded 50 million connections at 7,500 sites.

Champa Magesh, CEO of Access Hospitality, said, " We are delighted to announce this exciting acquisition, which gives us an excellent opportunity to combine our innovative ideas, passion for the sector and robust data to deliver an unrivalled level of analysis and value."

Founded in 1991, the Access Group employs around 6,800 people. It helps over 100,000 customers in the commercial and not-for-profit sectors to become more productive and efficient.

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