BlueOcean

BlueOcean is a predictive marketing* platform that helps companies identify and exploit new growth opportunities.

Using Artificial Intelligence and advanced predictive algorithms, the BlueOcean platform provides valuable information on market trends, customer segments, best-performing products and revenue forecasts.

Data is collected from a variety of sources, including social networks, forums, blogs and customer reviews, to help companies understand the needs and preferences of their targets.

They use the information gathered and analyzed by the platform to make more informed marketing and product development decisions, enabling them to remain competitive in an ever-changing market.

* Predictive marketing is a marketing approach that uses data analysis, algorithms and statistical models to predict future customer behavior.