Xiaomi and PhonePe: a strategic alliance
By replacing its Mi GetApps with PhonePe 's Indus App Store from next January, Xiaomi is joining forces with a powerful local partner to strengthen its presence in India, a country where the Beijing-based company has accumulated over 250 million phones sold since 2013. This partnership enables PhonePe, a company featured in Vintage Altaroc Odyssey 2021 and valued at 12 billion dollars, to demonstrate its key role in the development of a "made in India" technological ecosystem.
The Indus App Store: a step towards digital sovereignty
Launched last February, the Indus App Store is PhonePe's answer to the dominance of Google's Play Store. With reduced commissions, multilingual support and greater compatibility with local payment methods, the platform meets the expectations of a market in search of local alternatives. Backed by Xiaomi and its millions of users, PhonePe aims to accelerate adoption of its solution and redefine app store standards in India.
A partnership with major implications
For PhonePe, this partnership with Xiaomi is not just a business opportunity, but a validation of its vision and influence. By joining forces with one of the biggest names in the industry, the company is positioning itself at the center of India's digital transformation, demonstrating its ability to compete with global giants and shape the country's technological future.
This partnership marks a decisive step for PhonePe, embodying a clear ambition: to become the leader of India's digital ecosystem.
