A disruptive model that overturns retail codes
Founded with the ambition of democratizing access to high-end products, Quince, a company featured in the Vintage Altaroc Odyssey 2021, relies on an unprecedented direct distribution strategy. Unlike traditional retailers, the company has cut out the middleman and controls the entire production process, from design to packaging and shipping. This approach optimizes costs while guaranteeing superior manufacturing quality, a positioning that appeals to a growing number of consumers looking for alternatives to premium brands.
Offering affordable luxury, such as cashmere sweaters for $50, the company has expanded its offering over the years, while remaining true to small-scale production and transparent pricing.
Raising funds for expansion and sustainable commitment
This fund-raising comes at a time of strong growth for Quince, which aims to extend its influence and accelerate its transition to more responsible production. The company is committed to making its packaging 100% compostable and eliminating the use of virgin plastics in its processes, thus affirming its desire to combine accessibility, transparency and sustainability.
With this new investment, Quince strengthens its market position and confirms its ambition to sustainably transform the textile industry by offering a credible alternative to major brands, without compromising on quality or environmental issues.
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