A color that reflects contemporary issues
U.S.-based WGSN, featured in Vintage Altaroc Odyssey 2022, stands out for its ability to anticipate trends through meticulous analysis of consumer behavior, technological innovations and societal developments. With "Transformative Teal", the company highlights the values of resilience and transformation, in a global context marked by a quest for sustainability and environmentally-friendly solutions.
This hue, at the crossroads of the natural and digital worlds, symbolizes a link between past and future. Already seen in the mid-2010s, it returns today to reflect a need for reorientation in the face of global challenges.
A long-term vision
Strategic partners WGSN and Coloro don't just choose a trendy color: their approach is based on complex data and forward-looking studies. These forecasts influence not only design and decoration, but also various sectors such as fashion, beauty and technology.
With a presence on five continents and a client base that includes Fortune 500 companies, WGSN once again confirms its key role in defining the cultural trends of tomorrow.
"Transformative Teal" promises to be a key color for the future, reconciling aesthetics and commitment in a rapidly changing world.
