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Altaroc Odyssey 2021 invests in Ole Smoky Distillery, via the Apax X LP fund

Published on
11/2/2022
Amended on
28/3/2024
0
minute(s)
Since 2010, Ole Smoky Distillery has been a recognized leader for its award-winning whiskies. By 2021, it had sold over a million cases and welcomed 5.7 million visitors to its distilleries. With rapid growth and collaboration with Apax, the company aims to strengthen its brand and acquire new brands.
By
Damien Hélène
Damien Hélène
This article has been automatically translated. Please excuse any inaccuracies or translation errors.

Established since 2010 in GatlinBurg, Tennessee, Ole Smoky Distillery is a leading distiller, renowned for its high-quality whiskeys and innovative, award-winning flavors.

As one of the largest craft distillers in the US, and also the most visited in the world, Ole Smoky sold over one million 9-liter cases in 2021 across all 50 US states and in over 20 countries through over 45,000 distribution outlets and 4 experiential distilleries that welcomed over 5.7 million visitors in 2021.

The company, recognized for two consecutive years on the Inc. 5000 list of America's fastest-growing companies, explains that it joined forces with the teams atApax teams to accelerate its already impressive growth rate. Maintaining this growth momentum will require continued investment in the core brand, and the strategic acquisition of complementary and adjacent brands.

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