A Belgian company founded in 2005 and featured in the Vintage Altaroc Odyssey 2021, Efficy relies on a unified platform that facilitates the integration of its intelligent tools while simplifying the user experience. Maxo responds to the evolution of the CRM market, where AI and automation are becoming increasingly important. These technologies can be used to optimize processes such as customer segmentation, follow-up management and recommendation of cross-selling opportunities.
A flexible tool for growing companies
At a time when the profitability of CRM investments is becoming a priority for many companies, Efficy has positioned Maxo as a simplified, customizable and rapidly operational solution. Maxo is specifically designed for sales, marketing and customer service teams, while integrating easily with existing tools. Alfonso Tasso, CEO of Efficy, explains that this new suite complements Efficy's existing offering.
Maxo, an AI-powered solution for personalizing the customer experience
Prior to its launch, Maxo was tested by a select group of companies as part of an early adoption program. This feedback enabled us to fine-tune the functionalities and respond to users' concrete needs. The artificial intelligence at the heart of this new tool makes it possible to personalize customer interactions, perform predictive analysis and prioritize prospects.
Maxo is also distinguished by its no-code interface, which enables companies to configure workflows according to their specific needs, thus reducing implementation times. In addition, the platform offers automated marketing capabilities, enabling teams to set up personalized campaigns based on customer preferences. Access to centralized data also improves coordination between different departments, reducing inefficiencies linked to organizational silos.
For Walter da Silva, Product Manager at Efficy, Maxo is much more than just a CRM: "Maxo is a complete solution that enables companies to take new steps in their development.
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