Albert

California-based Albert offers its 10 million customers accessible, user-friendly financial services directly from their smartphone. Its platform offers a range of services from mobile banking to savings and investment management, all available online.

Designed to bring together all users' financial data on a single platform, the Albert app provides personalized advice on users' daily spending and encourages them to save.

Its aim is to improve the financial health of American households, nearly half of which report being unable to meet an unexpected expense of $400, according to the U.S. Federal Reserve.

In 2022, Albert recorded spectacular sales growth, with an increase of 101% to reach $100 million. Experts predict that the company will achieve sales of $164 million in 2023, an increase of 63% on the previous year.

This impressive growth testifies to the growing relevance of digital financial services and Albert's commitment to meeting the changing financial management needs of its users.

Yinon Ravid, co-founder of Albert, is a graduate of Columbia University.

His early interest in savings began at the age of 5, when he asked for an unconventional birthday present: a safe to store his money. This propensity to save has had a profound effect on his approach to personal finance. As he explains: "I've always been a saver. I don't think it surprised anyone that I created an app that helps people save money".

With co-founder Andrzej Baraniak, also a Columbia graduate, they chose to name their app Albert, evoking "an intelligent and discreet friend" to whom we could ask all our personal finance questions. This personal and friendly approach is reflected in Albert's mission to make financial management accessible and easy for everyone.