This handshake between the two entities will see the Albert logo appear on jerseys and pitches from May 2025: a significant step in the company's commitment to women's sports and its expansion into the US market. Although only 10 years old, Albert has rapidly established itself as an innovative financial platform, having already enabled its 10 million members to save over $1 billion. The North American company offers services such as automated personal finance management, smart savings and personalized financial advice. With over 5 million users in the United States, the company's mission is to make financial services accessible to all, by combining advanced technology with human expertise.
This partnership offers Albert increased visibility with WNBA fans, a league that has seen a significant increase in its audience in recent years. For example, ESPN platforms (a sports-oriented television network) recorded an average of 1.19 million viewers per WNBA game, up 170% on the previous year, reflecting a growing interest in women's basketball. By actively supporting women's sports, Albert demonstrates its commitment to diversity and inclusion, essential values in today's sporting and financial landscape. With the Sparks, Albert plans to launch financial literacy awareness camps for youth and a basketball court renovation program, designed to provide a safe and inspiring environment for young people in Los Angeles. With the Wings, the California-based company will organize financial education courses aimed at college students in particular.
These initiatives show that Albert is not content with a visibility partnership: the company seeks to create a concrete social impact, helping WNBA fans and younger generations to take control of their financial future.
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