In collaboration with Unreasonable Group, Mars has selected fifteen high-growth companies, led by purpose-driven leaders, for their potential to generate large-scale impact in the food value chain. This next step in the Unreasonable Food program will have a positive impact on sustainability goals, including Mars' Net Zero roadmap and 2030 targets to reduce emissions by 50% and beyond.
To identify the first Unreasonable Food cohort, the selection committee reviewed numerous food innovators and entrepreneurs, all focused on four distinct pillars: shaping the future of food, improving farmers' livelihoods, transforming food supply chains and reimagining sustainable packaging.
"We're thrilled to welcome these companies to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their innovative solutions and commitment to creating a more regenerative, inclusive and equitable food future align perfectly with our mission. We look forward to supporting their growth and connecting them with Mars to generate sustainable, mutual impact and value."
80 Acres Farms: a leader in vertical farming and agricultural innovation
80 Acres Farms uses 100% renewable energy and 95% less water to produce a similar amount of produce, while growing up to 300 times more food per m2.
Thanks to these advances, 80 Acres Farms is reinventing food production, combining sustainability and efficiency to meet the growing needs of the world's population.
The company joins the new program alongside :
Mootral, which produces a feed additive designed to reduce methane emissions from dairy cows by up to 30%, while increasing milk yields. Mootral is committed to producing food in a way that benefits consumers, respects animal welfare and helps restore the Earth rather than depleting it.
Sea Forest, which develops red algae-based food additives that reduce livestock emissions by up to 90%, as part of their mission to combat climate change and generate more food with fewer resources.
Yard Stick, which offers a low-cost solution for measuring carbon directly in the soil, with costs 70-90% lower than laboratory tests. Yard Stick transforms the complexity, cost and uncertainty of carbon measurement into a seamless end-to-end experience.
Regrow Ag, which uses satellite imagery modeling to measure and reduce Scope 3 emissions in agriculture. Regrow unlocks the potential of resilient agriculture to combat climate change and increase profitability.
LandScan, which enables precision agriculture by providing a digital replica of the farm that offers accurate soil data at plot scale. The resulting information infrastructure is used to perform analyses that enable innovative insights and decision support for crop and land management.
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