To mark its 10th anniversary, Back Market unveiled an original advertisement on the historic Sainte-Trinité church in Paris, currently under renovation. The brand specializing in technological reconditioning dressed the building in 500 square meters of billboards, with a simple message: "Renovation in progress". A loading wheel, inspired by the church's rose window, symbolizes circularity, in a nod to the company's sustainable mission.
Thibaud Hug de Larauze, Vianney Vaute and Quentin Le Brouster, three entrepreneurs, French founded Back Market in 2014: a platform dedicated to the sale of refurbished electronic devices. Their ambition: to offer a reliable alternative to new products in a context of technological overconsumption.
This model has enabled the company to grow rapidly, with expansion into Europe, the USA and other international markets. By 2022, the company was already valued at over 5 billion euros, achieving unicorn status.
In the space of a decade, Back Market has helped make refurbished goods more attractive to consumers, while reinforcing the idea of more responsible consumption.
