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Back Market celebrates its 10th anniversary with a giant poster on the Church of the Holy Trinity

Published on
12/9/2024
Amended on
12/9/2024
0
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Back Market, the company behind Vintage Altaroc Odyssey 2021, is taking this opportunity to celebrate a decade of refurbished technology, while highlighting the necessary restoration of this Parisian monument.
By
Lou Freychet-Escudier
Lou Freychet-Escudier
This article has been automatically translated. Please excuse any inaccuracies or translation errors.

To mark its 10th anniversary, Back Market unveiled an original advertisement on the historic Sainte-Trinité church in Paris, currently under renovation. The brand specializing in technological reconditioning dressed the building in 500 square meters of billboards, with a simple message: "Renovation in progress". A loading wheel, inspired by the church's rose window, symbolizes circularity, in a nod to the company's sustainable mission.

Thibaud Hug de Larauze, Vianney Vaute and Quentin Le Brouster, three entrepreneurs, French founded Back Market in 2014: a platform dedicated to the sale of refurbished electronic devices. Their ambition: to offer a reliable alternative to new products in a context of technological overconsumption.

This model has enabled the company to grow rapidly, with expansion into Europe, the USA and other international markets. By 2022, the company was already valued at over 5 billion euros, achieving unicorn status.

In the space of a decade, Back Market has helped make refurbished goods more attractive to consumers, while reinforcing the idea of more responsible consumption.

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