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General Atlantic 2021
General Atlantic

Back Market

Co-invested company
Back Market is Europe's leading online retailer of refurbished electronic products. The French unicorn works with professional sellers, offers a simple and ecological shopping experience, and comes with a 12-month guarantee.
Offices of Back Market, part of the Private Equity manager's portfolio General Atlantic

Back Market key figures

5,5 €bn
valuation in 2022
700
employees
13
country
+ 220 M€
Turnover in 2022
Data as at
25/3/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

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About Back Market

French unicorn Back Market specializes in the online sale of refurbished electronic products, including smartphones, tablets and computers.

Founded in 2014, the company now has 480 employees spread between Paris, Bordeaux, New York and Berlin, and is present in 14 countries, including France, Germany, the USA, the UK and Japan.

Raoul Costa de Beauregard, Back Market's Chief Operating Officer, clearly sees the company's prospects for exponential growth: "We're operating in a huge market - the market for new electronics and household appliances is worth 1.3 trillion euros. There's enormous potential to be tapped."

The positive impact of reconditioned appliances is undeniable:

  • A new phone requires the extraction of 15 mining products, resulting in the use of 266 kg of raw materials, while a reconditioned phone requires only 23.1 kg of non-extracted raw materials, a significant saving in natural resources.
  • The production of a new smartphone generates 84 kg of CO2, compared with just 7 kg for a refurbished smartphone, representing a substantial reduction in carbon emissions.
  • Manufacturing a new phone consumes 89,000 liters of water, while a refurbished phone saves up to 77,000 liters.

Back Market recently obtained the prestigious B Corp certification, an international recognition that rewards companies for their commitment to responsible social and environmental practices. This certification strengthens Back Market's position in the United States, where the company already has an office in New York.

In 2022, Back Market recorded sales in excess of 220 million euros, up 38% year-on-year. This sustained growth testifies to the relevance and positive impact of its business model focused on sustainability and the reduction of e-waste.

Back Market is the 2nd French unicorn in terms of valuation.

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