An established leader in the well-being and beauty sector
Fresha is a global marketplace founded and launched by William Zeqiri and Nick Miller in 2015. Passionate about new technology, the two New Zealanders boast two very different professional backgrounds. The former specialized in launching startups at Dubai Holding, while the latter worked at the New Zealand Embassy in Dubai.
Initially named Shedul, the wellness and beauty business management platform is a success story born of a simple observation. The idea came about after experiencing all the difficulties in the world of booking an appointment with a hairdresser at only 8pm. They then set up their company to design software and add value to existing salons.
A network of over 80,000 wellness and beauty professionals
Based in London, Fresha makes it easy to find, book and pay for an appointment at the nearest wellness and beauty salon. Proof of its success and current reputation, the platform boastsa network of over 80,000 professionals. Since its launch, it has received over 600 million bookings worldwide.
Present in the Vintage Altaroc Odyssey 2021, Fresha is constantly innovating to consolidate its leading position. In addition to a platform available in several languages, it benefits from various technological innovations. In particular, artificial intelligence and machine learning are used to enhance security for businesses and consumers.
Prevent and detect suspicious activity with predictive analysis
To offer optimum protection to its millions of users, Fresha adopts a preventive, multi-layered approach including ISO 27001, HIPAA and RGPD compliance. It has implemented a monitoring system that uses predictive analysis to identify all suspicious activity. Based on several parameters, it has the ability to detect the use of a stolen card, attempted fraud, etc. Fresha's secure messaging infrastructure limits phishing attacks through reinforced measures on SMS and e-mail.
The integration of artificial intelligence optimizes the effectiveness of the monitoring system. The platform's automated defenses are triggered before suspicious behavior causes damage. As a result, 99% of payment frauds are blocked and prevented in real time. Finally, supplier access is strictly controlled.
William Zeqiri points out that, faced with the growing sophistication of cybercriminals, Fresha no longer simply reacts to attacks. It now anticipates and blocks fraud attempts before they even occur.
