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Investment in %Arabica via the General Atlantic 2021 fund

Published on
9/11/2021
Amended on
25/3/2024
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The % Arabica brand, present in 15 countries, aims to offer consistent quality coffee in its 75 franchised stores. Renowned for its "Instagrammable" products and design, it has been making its mark on the international scene since opening in Kyoto. Discover how this brand wants to connect the world through coffee!
By
Claire Peyssard-Moses
Claire Peyssard-Moses
This article has been automatically translated. Please excuse any inaccuracies or translation errors.

% Arabica, which aims to expand worldwide "so that people can see the world through coffee" opened its first outlet in Kyoto in 2014. The brand has built up a strong reputation, both for the excellence of its products and for the 'Instagrammable' power of its outlet design, which makes every % Arabica store worth a visit. With over 75 stores in 15 countries in Asia, the Middle East and Europe, the brand aims to deliver coffee of equal quality in all its franchised outlets, whatever the market and culture of the country.

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