Founded in 2015, Metricool offers a comprehensive suite of tools designed to optimize companies' online presence. With annual sales of 17 million euros, the company employs 90 people and is run by its founders, Juan Pablo Tejela and Laura Montells. The Madrid-based company helps SMEs and professionals plan, publish, analyze and track their performance on social networks.
A strategic partnership to accelerate growth
Thanks to this investment, team.blue, a company featured in Vintage Altaroc Odyssey 2022, is consolidating its position in the SaaS market, offering innovative solutions to support SMEs in their digital transition. Juan Pablo Tejela, CEO of Metricool, underlines the importance of this partnership:
"This strategic partnership offers us the opportunity to carry out major transformations, enhance the value we deliver to our customers, and strengthen our leadership position in the social media market."
A renewed commitment to SMEs
For team.blue, this operation represents much more than a simple investment. The company, which has established itself as a key player in digital services for SMEs in Europe, is expanding its portfolio with a dedicated social media offering.
Already renowned for its hosting, website creation and compliance tools, team.blue is strengthening its position among SMEs, its core target market, with solutions that are increasingly tailored to their needs. Metricool, for its part, will benefit from direct access to team.blue's 3.3 million customers, paving the way for significant growth opportunities and possible strategic acquisitions.
A higher valuation for team.blue
This investment comes against a favorable backdrop for team.blue, which recently welcomed a new investor, the Canadian pension fund CPP Investments. With this investment, the company's valuation has risen to 4.8 billion euros, strengthening its position on the European market.
