These pick-up points have been widely acclaimed by the French, who account for over a quarter of Vinted's 80 million users. The choice to develop these delivery and parcel drop-off solutions in these two new geographical areas is not insignificant. The Benelux has a high population density and a very mature online shopping culture, where delivery via relay points is already widely acclaimed by consumers for its flexibility and low cost. What's more, by acquiring Homerr, a network of 3,000 relay points in October 2023, Vinted immediately had a solid infrastructure to optimize and rebrand under its own name, facilitating rapid expansion. Secondly, demand for second-hand fashion is booming in Spain, driven by young, sustainability-conscious consumers. Furthermore, unlike other highly competitive European countries (such as Germany or the UK), the supply of automatic lockers is still underdeveloped, offering VintedGo a strategic opportunity to quickly occupy the field by installing its own lockers.
What do VintedGo lockers actually offer?
Simplicity is the watchword for this solution offered by the company with 550 million items available. Users can drop off or pick up their parcels independently, thanks to an intuitive interface. For drop-off, simply scan the packing slip or enter the parcel number to print the label on the spot. The real change lies in the integrated printers, offering the possibility of printing shipping labels directly from the kiosk: a particularly useful innovation for users who don't have a printer at home, who might otherwise be hampered in their use of the application. The Lithuanian company has recently extended its product range to include electronic items such as cell phones. Vinted's objective remains unchanged: to make second-hand goods the first choice of consumers worldwide.
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