Bazooka Candy Brands
fund manager
sector
B2C
geography
North America
Vintages
status
Portfolio
category
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Bazooka Candy Brands

Co-invested company
Bazooka produces, markets and distributes confectionery ranges (lollipops, gummies, chews and chewing gum), packaged in unique formats and under iconic brands such as Ring Pop, Push Pop, Juicy Drop and Bazooka Bubble Gum.
Photomontage of several products from Bazooka Candy Brands, part of the Private Equity manager's portfolio. Apax

Key figures for Bazooka Candy Brands

+ 10
Brands
+ 40
country of sale
3
continents
1947
creation date
Data at
11/12/24
*Source: Public data from company websites and social networks. For the most up-to-date information, we invite our investors to consult the reports available in their own space.

About Bazooka Candy Brands

In the United States, Bazooka ranks among the top ten manufacturers of non-chocolate confectionery (NCC), with a dominant position in head-of-shelf sales, a highly coveted segment for retailers due to its high margins. Over the years, Bazooka's sales growth in the United States has far outstripped that of the confectionery category as a whole.

In addition to the US market, which accounts for around 80% of sales, Bazooka is present in over 40 countries.

Founded as Topps Chewing Gum, Bazooka got its start by producing a popular chewing gum sold for a penny in New York under the name "Topps Gum". After World War II, the company launched Bazooka Bubble Gum, then expanded its range over the decades by adding several iconic confectionery brands.

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