Shein

Founded in 2012, Shein is a major global e-commerce player committed to making fashion and cosmetics accessible to a wide audience.

Based in China, with headquarters in Nanjing, the company has built its reputation on an approach focused on short supply chains, strategic use of data analytics, a user-friendly app, affordable prices and a strong social media presence.

It mainly targets young consumers outside China.

In 2023, Shein became the third fashion retailer where the French spend the most money, confirming its position as a major force in the digital fashion sector.