Acko
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#Unicorn

Acko

Co-invested company
ACKO is India's leading 100% digital insurer, a pioneer in car insurance for individuals.
Offices of Acko, part of the Private Equity manager's portfolio General Atlantic

Acko key figures

+ $ 240 M
estimated sales in 2024
+ $ 350 M
estimated sales in 2025
2016
year established
+ 28 M
customers
Data at
4/10/24
*Source: Public data from company websites and social networks. For the most up-to-date information, we invite our investors to consult the reports available in their own space.

About Acko

Since its creation by Varun Dua and Ruchi Deepak, Acko has revolutionized the Indian insurance landscape, becoming the country's first digital insurer and reaching a valuation of $1.1 billion by 2024.

Leveraging the exponential growth of Internet access in India, Acko has introduced a fully digitized customer journey, offering a simple and seamless experience, from underwriting to claims procedures. Its innovative proposition is not limited to motorists, but also extends to the self-employed, with a tailor-made insurance solution that has already attracted nearly a million customers.

The essence of Acko lies in its focus on personalizing insurance products and simplifying claims processes. Through the use of advanced data analytics and AI algorithms, the company tailors each contract to the specific needs of its customers, eliminating superfluities and reducing costs. Online underwriting in a matter of minutes and rapid claims settlements have won over a vast audience of policyholders.

Acko is constantly innovating by introducing new offers such as micro-insurance and usage-based insurance, making insurance contracts ever more accessible and affordable for everyone.

Venkatesh Gurumurthy, Vice President Engineering at Acko, emphasizes the importance of innovation in the company's DNA, highlighting the positive impact of digital technologies and artificial intelligence on the insurance industry. This approach has enabled Acko to consolidate its position as market leader, meeting the growing needs of Indian consumers while continuing to earn their trust.

Thanks to its tailor-made digital offering, Acko continues to win a growing share of the Indian insurance market, demonstrating its commitment to making insurance more accessible and tailored to everyone's needs.

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